Running a landscaping business means long hours outdoors, managing projects, and keeping customers happy. But in today’s competitive market, you also need to master digital marketing to stay ahead of the game. Whether you’re just starting out or looking to grow, here are 10 must-know digital marketing tips that will help you dominate your local landscape scene!
1. Claim Your Google My Business Profile—Like, Yesterday!
Your landscaping business might be awesome, but if you’re not on Google, you don’t exist to potential customers. Claiming and optimizing your Google My Business (GMB) profile is the quickest way to get noticed online. It’s free, it’s easy, and it’s essential.
- Pro Tip: Include high-quality images of your best work and encourage clients to leave reviews. The more reviews, the better your chances of landing on Google’s local 3-pack!
2. Optimize Your Website for Mobile—Because Nobody’s Using Desktop Anymore
Over 60% of online searches happen on mobile devices, and if your website isn’t mobile-friendly, you’re turning away potential customers without even knowing it. Responsive design is key—your website should look amazing whether it’s viewed on a phone, tablet, or laptop.
- Pro Tip: Test your site by checking it on different devices to see if everything works smoothly. If not, it’s time for a mobile overhaul.
3. SEO Isn’t Dead—It’s Your Secret Weapon
Search Engine Optimization (SEO) may sound technical, but it’s all about making sure your site shows up when people search for landscaping services in your area. Focus on local SEO to dominate the searches for services in your town.
- Pro Tip: Use location-based keywords like “landscaping in [City]” or “lawn care [City]” in your website copy, meta descriptions, and blog posts.
4. Content Is Still King—Even for Landscapers
Think your landscaping business doesn’t need a blog? Think again. Content marketing is a powerful way to build trust with potential clients. Write about tips for maintaining lawns, DIY garden ideas, or explain different landscape services. The more value you provide, the more likely people are to trust your expertise.
- Pro Tip: Post once a month at minimum. Google loves fresh content, and so do your customers!
5. Run Google Ads to Get Instant Leads
While SEO works over time, Google Ads gives you instant visibility. You can appear at the top of search results the moment someone searches for landscaping services in your area. The best part? You only pay when someone clicks on your ad.
- Pro Tip: Target specific keywords like “affordable landscaping services” or “backyard design” to reach customers actively looking for what you offer.
6. Use Social Proof—Let Your Happy Customers Do the Talking
Word-of-mouth is everything in the landscaping business. Encourage your happy customers to leave glowing reviews online—whether it’s on Google, Facebook, or Yelp. Social proof shows future clients that you’re reliable and trustworthy.
- Pro Tip: After completing a project, send a friendly email asking for a review, and include links to where they can leave it.
7. Get on Instagram—Because Pictures Sell
Instagram is a visual platform, and what’s more visual than stunning landscaping projects? Show off your work by posting before-and-after photos, garden inspiration, and videos of your crew in action.
- Pro Tip: Use local hashtags like #[YourCityLandscaping] to reach people in your area who are looking for landscape services.
8. Video Marketing Will Set You Apart
Everyone loves a good transformation, so why not take advantage of that with some video content? Whether it’s a time-lapse of a patio installation or a simple lawn care tip, videos perform well on social media and can make your website more engaging.
- Pro Tip: Keep videos short and sweet—under 2 minutes works best—and always showcase your best work!
9. Build an Email List to Keep Customers Coming Back
Your landscaping clients may not need your services every week, but keeping them in the loop with email marketing ensures you’re top of mind when they do. Send seasonal maintenance tips, offers, or updates about new services to stay connected.
- Pro Tip: Use a simple sign-up form on your website to start collecting email addresses. Offer a free lawn care guide as an incentive to sign up!
10. Track Your Results—Know What’s Working
You wouldn’t build a landscape without a plan, and the same goes for your digital marketing. Use tools like Google Analytics to see which strategies are bringing in leads and which aren’t. This way, you can spend more time (and money) on what’s working.
- Pro Tip: Set up monthly check-ins to review your marketing data. Adjust your strategy based on what’s performing best.
Conclusion: Ready to Take Your Landscape Business to the Next Level?
Digital marketing doesn’t have to be complicated! By following these 10 simple tips, you can grow your landscape business, attract more customers, and keep your schedule full. Whether you’re optimizing for SEO, running Google Ads, or building your brand on social media, the key is to stay consistent and keep improving