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10 Digital Marketing Tips You Need To Know

Running a landscaping business means long hours outdoors, managing projects, and keeping customers happy. But in today’s competitive market, you also need to master digital marketing to stay ahead of the game. Whether you’re just starting out or looking to grow, here are 10 must-know digital marketing tips that will help you dominate your local landscape scene!

 

 

1. Claim Your Google My Business Profile—Like, Yesterday!

Your landscaping business might be awesome, but if you’re not on Google, you don’t exist to potential customers. Claiming and optimizing your Google My Business (GMB) profile is the quickest way to get noticed online. It’s free, it’s easy, and it’s essential.

  • Pro Tip: Include high-quality images of your best work and encourage clients to leave reviews. The more reviews, the better your chances of landing on Google’s local 3-pack!

 

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2. Optimize Your Website for Mobile—Because Nobody’s Using Desktop Anymore

Over 60% of online searches happen on mobile devices, and if your website isn’t mobile-friendly, you’re turning away potential customers without even knowing it. Responsive design is key—your website should look amazing whether it’s viewed on a phone, tablet, or laptop.

  • Pro Tip: Test your site by checking it on different devices to see if everything works smoothly. If not, it’s time for a mobile overhaul.


3. SEO Isn’t Dead—It’s Your Secret Weapon

Search Engine Optimization (SEO) may sound technical, but it’s all about making sure your site shows up when people search for landscaping services in your area. Focus on local SEO to dominate the searches for services in your town.

  • Pro Tip: Use location-based keywords like “landscaping in [City]” or “lawn care [City]” in your website copy, meta descriptions, and blog posts.

 

4. Content Is Still King—Even for Landscapers

Think your landscaping business doesn’t need a blog? Think again. Content marketing is a powerful way to build trust with potential clients. Write about tips for maintaining lawns, DIY garden ideas, or explain different landscape services. The more value you provide, the more likely people are to trust your expertise.

  • Pro Tip: Post once a month at minimum. Google loves fresh content, and so do your customers!

 

5. Run Google Ads to Get Instant Leads

While SEO works over time, Google Ads gives you instant visibility. You can appear at the top of search results the moment someone searches for landscaping services in your area. The best part? You only pay when someone clicks on your ad.

  • Pro Tip: Target specific keywords like “affordable landscaping services” or “backyard design” to reach customers actively looking for what you offer.

 

6. Use Social Proof—Let Your Happy Customers Do the Talking

Word-of-mouth is everything in the landscaping business. Encourage your happy customers to leave glowing reviews online—whether it’s on Google, Facebook, or Yelp. Social proof shows future clients that you’re reliable and trustworthy.

  • Pro Tip: After completing a project, send a friendly email asking for a review, and include links to where they can leave it.

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7. Get on Instagram—Because Pictures Sell

Instagram is a visual platform, and what’s more visual than stunning landscaping projects? Show off your work by posting before-and-after photos, garden inspiration, and videos of your crew in action.

  • Pro Tip: Use local hashtags like #[YourCityLandscaping] to reach people in your area who are looking for landscape services.

 

8. Video Marketing Will Set You Apart

Everyone loves a good transformation, so why not take advantage of that with some video content? Whether it’s a time-lapse of a patio installation or a simple lawn care tip, videos perform well on social media and can make your website more engaging.

  • Pro Tip: Keep videos short and sweet—under 2 minutes works best—and always showcase your best work!

 

9. Build an Email List to Keep Customers Coming Back

Your landscaping clients may not need your services every week, but keeping them in the loop with email marketing ensures you’re top of mind when they do. Send seasonal maintenance tips, offers, or updates about new services to stay connected.

  • Pro Tip: Use a simple sign-up form on your website to start collecting email addresses. Offer a free lawn care guide as an incentive to sign up!

 

10. Track Your Results—Know What’s Working

You wouldn’t build a landscape without a plan, and the same goes for your digital marketing. Use tools like Google Analytics to see which strategies are bringing in leads and which aren’t. This way, you can spend more time (and money) on what’s working.

  • Pro Tip: Set up monthly check-ins to review your marketing data. Adjust your strategy based on what’s performing best.

Conclusion: Ready to Take Your Landscape Business to the Next Level?

Digital marketing doesn’t have to be complicated! By following these 10 simple tips, you can grow your landscape business, attract more customers, and keep your schedule full. Whether you’re optimizing for SEO, running Google Ads, or building your brand on social media, the key is to stay consistent and keep improving

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BuzzKill

Branding + Go to Market Strategy

Overview

BuzzKill is a new pest control company entering a highly competitive market — but instead of looking like every other service provider, we built a brand with personality and nostalgia. I developed a full visual identity anchored in retro video-game culture: pixel textures, bold colour blocks, 8-bit typography, and playful copy that turns pest control into something memorable, fun, and instantly recognizable.

 

Strategic Actions

  • Created brand name direction + foundational identity

  • Designed full visual system using vintage video-game nostalgia

  • Built tone + messaging that’s bold, friendly, and unmistakable

  • Developed go-to-market strategy for launch into local market

  • Designed graphic assets for digital + print rollout

  • Ensured brand differentiation in a crowded home-services space

  • Supported content direction for social + advertising creative

Outcomes / Results

  • A brand that doesn’t look, sound, or behave like anybody else

  • Strong emotional recall — recognizable after one impression

  • Launch-ready identity built for social, web, and roadside signage

  • A company that feels less like pest control, and more like a hero entering the scene

Greenius

Marketing Director

Overview

Greenius was a field training + onboarding platform used in the landscaping industry — later acquired by LMN during my tenure as Marketing Director. I supported the transition, integration, and repositioning of Greenius under the LMN umbrella, ensuring the brand retained trust while gaining increased reach and adoption. My focus was on messaging clarity, value articulation, and building a scalable marketing pipeline to support post-acquisition growth.

Strategic Actions

  • Brand + positioning alignment during post-acquisition integration

  • Messaging framework + voice development across channels

  • Creative direction for visual assets + launch materials

  • Google Ads campaign creation + optimization

  • Built scalable marketing funnels for new signups + demos

  • CRO improvements to increase trial → paid conversion flow

  • Supported social & content rollout through unified brand direction

Outcomes / Results

  • Successful integration into LMN product suite 

  • Expanded visibility + interest across existing LMN customer base

  • Improved conversion flow from trial → paid user

  • Greenius became a core value component post-acquisition

  • Faster adoption driven by focused messaging + paid search performance

BlackBerry 

Contract UX + Visual Designer

Overview

BlackBerry brought me in as a contract designer during the OS6 era — a time of rapid interface evolution across mobile devices. My work extended far beyond icon creation: I supported UX research, studied human interaction patterns, ran in-person mobility testing, and ultimately designed and built a prototype operating system concept focused on gesture navigation and speed of interaction.

Strategic Actions

  • Designed icons + visual elements for OS6 interface

  • Conducted real-world mobility testing + UI usability research

  • Studied minimum viable touch target sizing for comfortable use

  • Designed and developed a full gesture-first OS prototype

  • Built navigation patterns that prioritized efficiency + familiarity

  • Helped define interaction behavior based on human mechanics

Outcomes / Results

  • OS icon system contributed to the visual evolution of BlackBerry OS6

  • Research insights supported sizing guidelines for future UI controls

  • Gesture OS prototype demonstrated a faster, more fluid navigation

  • Showcased how reducing tap count could shorten user decision paths

  • Prototype presented a new way to think about mobile interaction logic

Earthscape

Marketing Consultant

Overview

Earthscape is a premium landscape design + build company with a strong reputation but limited marketing infrastructure to match their scale. As their consultant, I focused on building a measurable acquisition engine through paid search, organic search growth, and strategic content support — with an emphasis on quality-focused leads, not just volume.

Strategic Actions

  • Managed and optimized Google Paid Ads to improve conversion quality

  • Developed SEO strategy + content structure to increase visibility

  • Improved lead tracking and attribution clarity across campaigns

  • Supported social direction + consistency in brand presence

  • Monthly reporting + insight-driven decision making

  • Ongoing campaign optimization to reduce waste and scale RO

Outcomes / Results

  • Lead volume doubled through Google Ads

  • Revenue doubled — directly tied to paid search + SEO gains

  • Google Ads became a core driver of predictable project inquiries

  • Stronger brand visibility in high-value search categories

  • Smooth reporting + open communication strengthened partnership

 

“Our leads from Google ads have doubled, and our revenue has gone up double. It’s become an intricate part of our marketing efforts, and I really appreciated Rob’s fresh approach and open communications.”

Owner, Earthscape

Toronto Maple Leafs

Creative Direction & Execution

Overview

I helped pitch, design, and execute a real-time post-game infographic series for the Toronto Maple Leafs — turning each game result into a bold visual recap shared directly to their social accounts. This became a recurring content feature that fans recognized, anticipated, and engaged with throughout the season.

Strategic Actions

  • Co-developed the campaign concept and presentation pitch

  • Designed the visual format + graphic system for repeatability

  • Managed campaign rollout and delivery for every game

  • Optimized visual hierarchy so key stats popped instantly

  • Ensured brand consistency while pushing creative energy

  • Monitored engagement, shares, and audience reactions

Outcomes / Results

  • The infographic posts quickly became a talking point among fans

  • Repeat engagement increased as audiences returned after each game

  • A campaign that lived like a tradition, not a one-off post (Campaign is still running)

  • Other NHL Teams quickly adopted the same Campaign 

Landscape Management Network (LMN)

Marketing Director

Overview

My work spanned strategic brand evolution, paid acquisition, creative oversight, and performance tracking — with the goal of increasing qualified leads, strengthening industry authority, and building campaigns structured for ROI and measurable outcomes. This included overseeing creative development, improving funnel efficiency, and running paid traffic initiatives to support trial, demo, and full subscription growth.

Strategic Actions

  • Led brand strategy + market repositioning

  • Managed creative direction + internal design team

  • Built/optimized paid ad funnels for conversions

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Outcomes / Results

  • Increased lead quality + reduced cost per acquisition

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  • Campaigns generated measurable revenue growth 

  • Paid ads became a predictable acquisition engine