Discover simple steps to grow your landscaping business with digital marketing. Learn how to set up Google My Business, optimize your website SEO, and start Google Ads. Book a free consultation today!
Discover simple steps to grow your landscaping business with digital marketing. Learn how to set up Google My Business, optimize your website SEO, and start Google Ads. Book a free consultation today!
Learn how to identify your ideal customer and maximize ROI in the landscape industry by focusing on profit margins and targeting the right jobs. Optimize your marketing strategy to attract high-value clients and grow your business efficiently.
Discover simple steps to grow your landscaping business with digital marketing. Learn how to set up Google My Business, optimize your website SEO, and start Google Ads. Book a free consultation today!
Maximize your landscaping business success with these 10 essential digital marketing tips. From Google My Business to social media and Google Ads, learn how to grow your business online. Book a free consultation now!
Branding + Go to Market Strategy
Overview
BuzzKill is a new pest control company entering a highly competitive market — but instead of looking like every other service provider, we built a brand with personality and nostalgia. I developed a full visual identity anchored in retro video-game culture: pixel textures, bold colour blocks, 8-bit typography, and playful copy that turns pest control into something memorable, fun, and instantly recognizable.
Strategic Actions
Created brand name direction + foundational identity
Designed full visual system using vintage video-game nostalgia
Built tone + messaging that’s bold, friendly, and unmistakable
Developed go-to-market strategy for launch into local market
Designed graphic assets for digital + print rollout
Ensured brand differentiation in a crowded home-services space
Supported content direction for social + advertising creative
Outcomes / Results
A brand that doesn’t look, sound, or behave like anybody else
Strong emotional recall — recognizable after one impression
Launch-ready identity built for social, web, and roadside signage
A company that feels less like pest control, and more like a hero entering the scene
Marketing Director
Greenius was a field training + onboarding platform used in the landscaping industry — later acquired by LMN during my tenure as Marketing Director. I supported the transition, integration, and repositioning of Greenius under the LMN umbrella, ensuring the brand retained trust while gaining increased reach and adoption. My focus was on messaging clarity, value articulation, and building a scalable marketing pipeline to support post-acquisition growth.
Strategic Actions
Brand + positioning alignment during post-acquisition integration
Messaging framework + voice development across channels
Creative direction for visual assets + launch materials
Google Ads campaign creation + optimization
Built scalable marketing funnels for new signups + demos
CRO improvements to increase trial → paid conversion flow
Supported social & content rollout through unified brand direction
Outcomes / Results
Successful integration into LMN product suite
Expanded visibility + interest across existing LMN customer base
Improved conversion flow from trial → paid user
Greenius became a core value component post-acquisition
Faster adoption driven by focused messaging + paid search performance
Contract UX + Visual Designer
BlackBerry brought me in as a contract designer during the OS6 era — a time of rapid interface evolution across mobile devices. My work extended far beyond icon creation: I supported UX research, studied human interaction patterns, ran in-person mobility testing, and ultimately designed and built a prototype operating system concept focused on gesture navigation and speed of interaction.
Strategic Actions
Designed icons + visual elements for OS6 interface
Conducted real-world mobility testing + UI usability research
Studied minimum viable touch target sizing for comfortable use
Designed and developed a full gesture-first OS prototype
Built navigation patterns that prioritized efficiency + familiarity
Helped define interaction behavior based on human mechanics
Outcomes / Results
OS icon system contributed to the visual evolution of BlackBerry OS6
Research insights supported sizing guidelines for future UI controls
Gesture OS prototype demonstrated a faster, more fluid navigation
Showcased how reducing tap count could shorten user decision paths
Prototype presented a new way to think about mobile interaction logic
Marketing Consultant
Earthscape is a premium landscape design + build company with a strong reputation but limited marketing infrastructure to match their scale. As their consultant, I focused on building a measurable acquisition engine through paid search, organic search growth, and strategic content support — with an emphasis on quality-focused leads, not just volume.
Strategic Actions
Managed and optimized Google Paid Ads to improve conversion quality
Developed SEO strategy + content structure to increase visibility
Improved lead tracking and attribution clarity across campaigns
Supported social direction + consistency in brand presence
Monthly reporting + insight-driven decision making
Ongoing campaign optimization to reduce waste and scale RO
Outcomes / Results
Lead volume doubled through Google Ads
Revenue doubled — directly tied to paid search + SEO gains
Google Ads became a core driver of predictable project inquiries
Stronger brand visibility in high-value search categories
Smooth reporting + open communication strengthened partnership
“Our leads from Google ads have doubled, and our revenue has gone up double. It’s become an intricate part of our marketing efforts, and I really appreciated Rob’s fresh approach and open communications.”
Owner, Earthscape
Creative Direction & Execution
I helped pitch, design, and execute a real-time post-game infographic series for the Toronto Maple Leafs — turning each game result into a bold visual recap shared directly to their social accounts. This became a recurring content feature that fans recognized, anticipated, and engaged with throughout the season.
Strategic Actions
Co-developed the campaign concept and presentation pitch
Designed the visual format + graphic system for repeatability
Managed campaign rollout and delivery for every game
Optimized visual hierarchy so key stats popped instantly
Ensured brand consistency while pushing creative energy
Monitored engagement, shares, and audience reactions
Outcomes / Results
The infographic posts quickly became a talking point among fans
Repeat engagement increased as audiences returned after each game
A campaign that lived like a tradition, not a one-off post (Campaign is still running)
Landscape Management Network (LMN)
Marketing Director
Overview
My work spanned strategic brand evolution, paid acquisition, creative oversight, and performance tracking — with the goal of increasing qualified leads, strengthening industry authority, and building campaigns structured for ROI and measurable outcomes. This included overseeing creative development, improving funnel efficiency, and running paid traffic initiatives to support trial, demo, and full subscription growth.
Strategic Actions
Led brand strategy + market repositioning
Managed creative direction + internal design team
Built/optimized paid ad funnels for conversions
Oversaw campaign rollout across channels
Outcomes / Results
Increased lead quality + reduced cost per acquisition
Improved brand consistency across digital channels
Campaigns generated measurable revenue growth
Paid ads became a predictable acquisition engine