I help landscape, service-based, and small businesses turn Google Ads into a predictable source of quality leads — not expensive guesses.
Data-driven Google Ads and SEO for companies who care about lead quality, not vanity metrics.
Trusted by Industry Experts
What Makes Grey Owl Design & Marketing Services Different.
I help landscape and service-based businesses who are tired of spending money on marketing without knowing what’s actually working or whether it’s driving real revenue. I know how frustrating it is to get leads that aren’t a good fit, rely on agencies that won’t explain their decisions, or feel like marketing has become more complicated than it needs to be.
That’s why I focus on building clear, easy-to-understand marketing strategies — primarily through Google Ads and SEO — that show you exactly where your leads come from and how they turn into growth. With over a decade of experience in marketing, design, and strategic branding, I’ve led successful projects across multiple industries, with a deep focus on the landscape industry. When you work with me, you go from scattered campaigns and unclear performance to a focused marketing system built around your services, your markets, and your goals — so you can finally grow with confidence and invest in marketing without guesswork.
Robert Looije
Former:
Director of Marketing
LMN
(Landscape Management Network)
Chief Revenue Office
Earthscape Landscaping
Who I am
I’m not an agency. I’m a consultant, strategist, and marketing partner. I’ve worked with dozens of small businesses—especially those in the trades and service industries. As well as large multination companies.
How I Work
I help businesses cut through the noise, make better marketing decisions, and get real results. Transparency is the foundation. If something’s not working, we change it. Together.
Why That Matters
I don’t believe in smoke and mirrors. You’ll always know where your budget is going. My strategies are tested, data-backed, and designed to evolve with your business.
Why Data & Strategy Matters in Marketing
80% of small businesses report unsatisfactory ROI from marketing agencies that don’t tailor strategies to their needs.
– Source: Small Business Trends, 2023
70% of small businesses say agencies fail to use data effectively, leading to inefficient campaigns and missed opportunities.
– Source: HubSpot, 2023
60% of small businesses say they’ve been misled by agencies that over promise and under deliver.
– Source: Forbes, 2023.
Our Work
Some Project you might like
Client Testimonials
Our clients love us, here are a few of their quotes.
Understand Your Business Deeply
Before strategy, there’s clarity. We dig into your goals, your customers, your positioning, and the real reasons people buy from you — so your marketing speaks to what actually matters.
Communicate Clearly & Consistently
No mystery. No disappearing acts. You’ll always know what’s happening, why we’re doing it, and what we’re learning along the way. Real partnership means staying in the loop — not left guessing.
Use Data to Drive Decisions
Good marketing isn’t guesswork. We track what counts — conversion, cost per lead, demand signals, search trends — then build strategies that grow from proven results, not assumptions.
Spend Smarter, Not Louder
Every dollar has a job. We allocate budget where it performs best, cut what isn’t working, and scale the channels that drive profitable leads — not just clicks and impressions.
Transparent Reporting You Can Trust
You’ll always see the numbers behind the results — the wins, the weak points, and the opportunities ahead. No inflated graphs. No jargon. Just meaningful insight you can act on.
Improve Relentlessly
Markets change — your marketing should too. We test, learn, iterate, refine, and evolve to keep performance moving up and to the right. Progress is the process.
Let’s Build Something Great Together
Tell me where you want to go — I’ll help you get there with design, strategy, and marketing that actually performs.
Locatation
Actually located a few hours north of the city in Grey Highlands.
Common questions
What types of businesses do you work best with?
I typically work with small to mid-sized companies who want more than pretty visuals — they want measurable growth. If you value strategy, transparency, testing, and data-driven decisions, we’ll likely be a great fit. I have a lot of experience in the Landscape Industry as well as SASS and other business.
How long does a brand or website project usually take?
Timelines depend on scope, but most brand and design projects range from 2–4 weeks, and websites from 4–10 weeks, depending on content, revisions, and complexity. I’ll map out a clear schedule for you before we begin so expectations are aligned.
Can you run my marketing after the website is complete?
Yes. Many clients come to me for design or a website first, then continue into ongoing marketing — especially Google Ads and SEO, since they tend to deliver the strongest ROI. You can start with a project and scale into a monthly partnership when ready. I also do not need to re-do your website to take over SEO and Google Ads.
Do you offer consulting or audits?
I offer Marketing and Design Consulting, which is based on hours. If you’re not ready for a full engagement, I can review your website, brand, marketing performance, Google Ads, or SEO, then provide a clear action plan you can implement with or without me.
What kind of results can I expect?
No gimmicks or overnight promises — results come from testing, optimizing, and making data-backed decisions. Most clients see improvements in conversions, lead quality, and cost-per-lead within the first few optimization cycles (2-4 weeks).
What makes your approach different from other designers or marketers?
Everything begins with strategy. I don’t design for trends or build websites for aesthetics alone — I build to convert. I look at positioning, competition, messaging, usability, and ROI, then test everything so we’re improving intentionally, not guessing. You are also dealing directly with me, not a large agency, so nothing gets lost in translation.
What do I need to get started?
A conversation. From there, we outline goals, define your audience, look at past performance (if available), discuss budget expectations, and decide the right approach — whether design, website, marketing, or a combination.
How do your monthly marketing services work?
We set targets, choose channels based on ROI (usually Google Ads + SEO), then run, track, refine, and report transparently. No automated “set-and-forget” management — this is hands-on optimization with communication throughout.