01 — Google Ads & Marketing Consulting
More of the right jobs. Less wasted ad spend.
Most marketers can tell you how many clicks you got. I can tell you which ones turned into booked jobs, and what they were worth. I help companies track every lead from first click to closed won sale, so you finally know which ads are actually paying for themselves.
Free, no obligation. If I can't help you, I'll tell you, or point you in the right direction.
I'm Robert. I was previously Marketing Director at SAAS company and Chief Revenue Office at a large Landscaping Company before going independent.
Trusted by:
02 — What I do
Three ways I help you book more of the work you actually want.
Google Ads
Google Ads, done right
Tight, local, seasonally-aware campaigns that put you in front of customers ready to buy and filter out the tire-kickers quietly draining your budget. Always know your cost per real lead, not just per click.
Local SEO
Local SEO & Google Business Profile
Show up in the map pack when someone two towns over searches "[keyword] near me." Steady, compounding lead flow that doesn’t switch off the moment you pause your ads.
Landing Pages & Websites
Websites built to convert
A fast, clean site that turns a curious click into a filled-out quote form. Not just something that looks good, a design that is focused on converting leads into jobs.
03 — How I measure it
Most marketers optimize for clicks, because clicks are easy to report.
Most marketers stop at the lead. I follow it all the way to the invoice.
Here's the question almost no agency can answer: which of your ad dollars actually came back as revenue?
I work with you to track every form submission and phone call from the moment it lands. Where it came from. Whether you paid for it. Which campaign and keyword brought it in. And, critically, what it turned into, because not all leads are worth the same, and your marketing shouldn't treat them like they are.
Once you can see that, everything changes. You find out the keyword with the highest cost-per-lead is quietly your best keyword, because it's the one bringing the big buyers. You stop chasing cheap leads and start buying profitable ones. You put your budget where the money actually is — and pull it out of where it's leaking.
That's real ROI. Not clicks. Not impressions. Not "leads." Dollars in, dollars out.
Here's where your leads come from.
But the channel with the most leads isn't the channel with the most money.
Google Maps brings the most leads. Paid Search brings the most revenue. Without tracking, you'd never know.
And here's the actual chain — keyword to campaign to signed job.
| Name | Channel | Paid | Job value | Campaign | Search term |
|---|
Most companies have never seen this view of their own business.
I'll build it with you.
04 — PROOF
Real companies.
Real results.
McCague Landscape Construction
Starting from scratch
We started with the free stuff first — fixing and optimizing their Google Business Profile so they'd show up in local map searches without paying a cent. Then a small, tightly-controlled Google Ads campaign on top. Deliberately modest, deliberately efficient.
Cedar Springs
Actual lead tracking
Their previous agency reported "10 Google leads" and left it there. Paid or organic? Which campaign? Did any of them turn into an actual job? Nobody knew. We rebuilt lead tracking from the ground up — every form and call tagged at the source, followed all the way through to the work that got booked. For the first time, they can see which marketing is actually paying for itself.
Earthscape
Revenue, not leads
Same budget. Roughly double the revenue attributed to Google Ads year over year. That came from two places: landing pages built to actually convert, and relentless efficiency in the account — cutting the spend that wasn't earning, feeding the campaigns that were.
05 — How I work
How working together actually feels.
Six things I promise, and hold myself to.
01
I learn your business first.
Before touching an ad, I want to understand your margins, your best jobs, and your busy season.
02
I speak plainly.
No acronym soup. If I can't explain why we're doing something in a sentence, we probably shouldn't be.
03
I follow the data, not the hype.
Decisions come from what your account and your leads are actually telling us.
04
I spend smarter, not louder.
More booked jobs per dollar, not a bigger budget for its own sake.
05
I report on what matters.
Real numbers you can trust: leads, calls, cost per job. Not a wall of vanity metrics like views and shares.
06
I keep improving.
Markets and seasons shift. I adjust with them so your results don’t drift. I leverage AI and my own tracking code to improve results.
07 — The offer
Start with a free Google Ads audit.
Get a second pair of eyes on your current status. Whether we ever work together or not, I'll take a proper look at your account and tell you, plainly what is working and what is not.
Find Out:
- Where your budget is leaking
- Which keywords bring tire-kickers instead of buyers
- What I'd change first if it were my account
Not running ads yet, or just have a question? Book a quick Q&A call. Bring anything — pricing, seasonality, a competitor outranking you — and I'll give you a straight answer. Free advice is kind of my thing.
08 — what clients say
Testimonials
01
Robert was at LMN/Greenius for 5 years as our director of Digital Marketing. During this time Robert’s professionalism and collaboration with myself and my team was always a priority, along with thoughtful, well planned suggestions and leadership. As a rapidly growing SAAS company Robert demonstrated agility in his strategies especially during COVID with many pivots to increased web and digital promotion of our company. With his niche background in landscaping and understanding of the industry I would highly recommend him
Janna Bradley
02
We used to get a report saying we'd had X leads from Google, and that was it. We had no idea which ones were paid, which were organic, or whether any of them actually turned into work. Robert rebuilt the whole thing so we can finally see where our leads are actually coming from, and what they turn into. It's the first time we've been able to tell which marketing is earning its keep.
Adrian Bartel
03
We had no marketing at all before Robert. No ads, no real presence online, no idea whether anyone could even find us. He started with the free stuff, got our Google listing sorted, and then built a small ad campaign that actually made sense for our budget. He never tried to sell us more than we needed. Now we're getting real leads and we know exactly what they cost us.
Barry McCauge
Why Data & Strategy Matters in Marketing
80% of small businesses report unsatisfactory ROI from marketing agencies that don’t tailor strategies to their needs.
– Source: Small Business Trends
70% of small businesses say agencies fail to use data effectively, leading to inefficient campaigns and missed opportunities.
– Source: HubSpot
60% of small businesses say they’ve been misled by agencies that over promise and under deliver.
– Source: Forbes
09 — Common Questions
FAQ
Frequently
Asked
Questions
What types of businesses do you work best with?
I typically work with small to mid-sized companies who want more than pretty visuals — they want measurable growth. If you value strategy, transparency, testing, and data-driven decisions, we’ll likely be a great fit. I have a lot of experience in the Landscape Industry as well as SASS and other business.
How long does a brand or website project usually take?
Timelines depend on scope, but most brand and design projects range from 2–4 weeks, and websites from 4–10 weeks, depending on content, revisions, and complexity. I’ll map out a clear schedule for you before we begin so expectations are aligned.
Can you run my marketing after the website is complete?
Yes. Many clients come to me for design or a website first, then continue into ongoing marketing — especially Google Ads and SEO, since they tend to deliver the strongest ROI. You can start with a project and scale into a monthly partnership when ready. I also do not need to re-do your website to take over SEO and Google Ads.
Do you offer consulting or audits?
I offer Marketing and Design Consulting, which is based on hours. If you’re not ready for a full engagement, I can review your website, brand, marketing performance, Google Ads, or SEO, then provide a clear action plan you can implement with or without me.
What kind of results can I expect?
No gimmicks or overnight promises — results come from testing, optimizing, and making data-backed decisions. Most clients see improvements in conversions, lead quality, and cost-per-lead within the first few optimization cycles (2-4 weeks).
What makes your approach different from other designers or marketers?
Everything begins with strategy. I don’t design for trends or build websites for aesthetics alone — I build to convert. I look at positioning, competition, messaging, usability, and ROI, then test everything so we’re improving intentionally, not guessing. You are also dealing directly with me, not a large agency, so nothing gets lost in translation.
What do I need to get started?
A conversation. From there, we outline goals, define your audience, look at past performance (if available), discuss budget expectations, and decide the right approach — whether design, website, marketing, or a combination.
How do your monthly marketing services work?
We set targets, choose channels based on ROI (usually Google Ads + SEO), then run, track, refine, and report transparently. No automated “set-and-forget” management — this is hands-on optimization with communication throughout.
10 — Connect
